Future Shop by Daniel Nissanoff

Because I've either become iPod obsessed or lazy or both, I have been reading less and listening to audiobooks more. I know it's generally best for me to actually READ a book, but since I started taking public transportation on too-crowded buses and/or walking to work, I haven't been able to find time to read (I used to take an empty train for half an hour each way). Hence the audiobook, and hence my starting to listen to Future Shop this morning. It's about the impending boom of internet auctions. I personally thought, probably because I'm mired in selling on Ebay already, that it was mainstream. Apparently it's not yet. This leads me to believe that we really should embrace the Ebay-style auction world for some of our sales, maybe for "clearance" items when we get to that point. I worry that our particular product won't sell well on Ebay, because it's such a specific item that people may not be searching for or know that they even need. But, it's good for me anyway to hear from this book what buying trends are dominating today. For now we're focusing on establishing our own functioning e-commerce site.